Honda Mobilityland
Youth Innovation Awards 2026

1. Expanding the Fan Base and Attracting First-Time Visitors

・Approximately 15,000 people visited for the first time in 2025.

・Attendance among younger audiences, women, and families is steadily increasing.

・About half of first-time visitors purchased West Area (non-reserved) tickets, with many buying their tickets shortly before the event.

・Key motivations for attendance included “Yuki Tsunoda’s strong performance” and “wanting to see F1 in person at least once.”

2. Social Media, Video Content, and Real-Time Updates

・Short-form videos on Instagram, X, and TikTok, as well as on-site experience videos on YouTube, strengthened engagement with younger and future audiences.

・For inbound visitors, efforts have been made to include English and multilingual support, though the overall volume of available information remains insufficient.

・Support for overseas fans also included responding to questions via social media and providing more accessible guidance tailored to inbound audiences.

3. LINE Entertainment Official Account (F1 Japanese GP) – Case Example

Note: LINE is a popular messaging and communication platform widely used in Japan and parts of Asia. It functions similarly to WhatsApp or WeChat in other regions, offering messaging, notifications, and official brand accounts for information delivery.

・The LINE Entertainment Official Account (F1 JapaneseGP) began full-scale operations in 2025.

・As of December 2025, the account has approximately 30,000 followers.

・With a focus on community building, the account promotes engagement among existing and first-time fans through web and social media outreach, fan‑led viewing guides, experience stories, and real-time updates.

・Two-way communication, such as surveys and social media interactions, is also being enhanced.

・However, the overall fan base still has significant room for growth, with a target of reaching 100,000 followers in the future.

4. Fan Experience, Events, and Community Engagement

・On-site experiential events have been expanded, including the FANZONE stage and WEST FANZONE areas.

・Stage appearances by current F1 drivers and talk shows featuring F1 commentators received high satisfaction ratings.

・Japan-themed content—such as Kabuki-inspired performances and cherry blossom flag displays—was also offered to enrich the cultural experience.

5. Satisfaction and Challenges

・Both domestic and international visitors reported dissatisfaction regarding access, congestion, and network conditions (Wi-Fi / mobile connectivity).

・Long waiting times for restrooms and food services remain major issues.

・Overseas visitors expressed additional concerns such as “difficulty understanding access routes,” “limited English guidance,” and difficulties in understanding the race progression.”

1. File Naming Rules

Name your file as “SelectedTrack_TeamName”.

Example: “TrackA_SuzukaInnovators.mp4”

Track A = Fan Travel Innovation Challenge

Track B = Fan Engagement Challenge

2. Name to Enter

In the “Name” field on the file upload page, please enter the team representative’s name.

3. Submission Format

• Video formats: mp4 / mov / webm (Recommended settings: MP4 (H.264/AAC), 1080p, within 20–25 Mbps)

• Maximum file size: 5GB

4. Submission Deadline

February 5, 2026 (Thu) at 23:59 (JST)

5. Resubmission Policy

You may re-upload the video as long as it is before the deadline.

The most recently uploaded file will be considered the final version.